Aggregation of Hotels and Restaurants Data from Travel Portals for Competitive Monitoring

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Aggregation of Hotels and Restaurants Data from Travel Portals for Competitive Monitoring

Competitor Intelligence Case Study

Problem Statement

A leading client in the travel space aimed to monitor competitors and compile detailed information on hotels and restaurants in Italy, including images, ratings, reviews, and addresses. The goal was to analyze competitors’ offerings, identify market trends, and use this information to enhance their services, ultimately improving user experience and increasing website traffic.

Our solution

To meet the challenges and fulfill our client’s requirements, we implemented an effective competitive monitoring solution using advanced automation techniques:

Web Scraping: Automated data extraction from online travel platforms, gathering essential details such as names, addresses, contact information, ratings, and reviews for hotels and restaurants. This comprehensive approach allowed us to process over 350K records with efficiency and precision.
Image Processing: Automated download of images followed by processing for clarity and consistency. Measures included text removal, adding random effects, and ensuring privacy by deleting identifiable persons.
Category Mapping: Internal category codes were mapped to primary keywords for automatic categorization of scraped data.
Data Normalization & Validation: Scripts were developed for data normalization, formatting, and deduplication, ensuring consistent and accurate information.
Automated Delivery: We set up automated delivery of the final product in CSV or JSON format, involving automatic updates to the database with new records and images.

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Benefits

Improved Data Accuracy: Cleansing and standardization algorithms increased data accuracy to 96%, enhancing user trust.
Streamlined Operations: Data collection time was reduced by 80%, with only 6 minutes per record, totaling 6000 minutes (100 hours), significantly improving operational efficiency.

This solution provided the client with a robust framework to monitor competitors in the hospitality industry, offering valuable insights into competitor listings, ratings, reviews, and images, which are critical for strategic decision-making and market positioning.