Elevating Business Listings through Competitor Analysis and Automation

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Elevating Business Listings through Competitor Analysis and Automation

Competitor Intelligence Case Study

Problem Statement

A prominent client in the business directory industry aimed to monitor competitors and enhance their listings by aggregating data from multiple yellow pages platforms. The goal was to provide more comprehensive and accurate business information, increase website traffic, and create monetization opportunities through featured listings and advertisements.

Our solution

Comprehensive Data Aggregation: Automated data extraction from multiple Yellow Pages platforms, gathering essential details such as business names, addresses, contact information, categories, operating hours, and user reviews. This comprehensive approach allowed us to process a vast volume of records with efficiency and precision.
Intelligent Categorization: Internal category codes were mapped to primary keywords for automatic categorization of scraped data, ensuring all businesses were accurately classified.
Standardization and Cleansing: Developed scripts for data normalization, formatting, and deduplication to ensure consistent and accurate information. This step included standardizing business names, addresses, and contact details.
Sentiment Analysis on Reviews: Implemented sentiment analysis on user reviews to gauge customer satisfaction and highlight top-performing businesses and areas needing improvement.
Adding More Listings: Leveraged competitive insights to add more listings to the client’s website, enhancing their directory’s comprehensiveness and attractiveness to users.

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Benefits

Improved Data Quality: Enhanced the accuracy and comprehensiveness of business listings, making them more reliable and attractive to users.
Operational Efficiency Gains: Reduced time spent on data collection and processing by 80%, allowing the client to focus on strategic activities and customer engagement.

This solution provided the client with a strong framework for monitoring competitors in the business directory industry, offering insights into competitor listings, user reviews, and ratings to help the client enhance their listings and maintain a competitive edge.