Aggregation of Hospitality Directory

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Aggregation of Hotels and Restaurants data from Travel Portals

Web Data Automation for Information Providers Case Study

Problem Statement

A leading hospitality data intelligence provider aimed to create a detailed business directory of hotels and restaurants in Italy, including images. The goal was to enhance user experience, increase website traffic, and create monetization opportunities through featured listings and advertisements.

Our solution

To meet the challenges and fulfill our client’s requirements, we implemented an effective data aggregation solution using advanced automation techniques.

Web Scraping: Automated data extraction from the online travel platform, gathering essential details like names, addresses, contact info, ratings, and reviews for hotels and restaurants. This comprehensive approach allows us to handle a significant volume, processing over 350K records with efficiency and precision.
Image Processing: Automated download of images, followed by processing for clarity and consistency. Text removal, random effects addition, and privacy measures like deleting identifiable persons were implemented.
Category Mapping: Mapped internal category codes to primary keywords for automatic categorization of scraped data.
Data Normalization & Validation: Developed scripts for data normalization, formatting, and deduplication, ensuring consistent and accurate information.
Automated Delivery: Set up automated delivery of the final product in CSV or JSON format, involving automatic updates to the database with new listings and images.

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Benefits

Improved Data Accuracy: Implemented cleansing and standardization algorithms, increasing data accuracy to 96%, enhancing user trust.
Streamlined Operations: Reduced data collection time by 80%, with only 6 minutes per listing, totaling 6000 minutes (100 hours), significantly improving operational efficiency.