Comprehensive Data Automation for Enhanced Sales Insights and Lead Generation in the Automotive Industry- Case Study

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Comprehensive Data Automation for Enhanced Sales Insights and Lead Generation in the Automotive Industry

Problem Statment

America’s largest automobile manufacturer grappled with comprehensively understanding the North American used car market, aiming to discern demand for used cars, model details, and price tags. Comprehending the used car market data was hindered by website blocking triggered by multiple pings and regex mismatches during updates. Issues like data variability, ambiguous names, and scalability added hurdles to data retrieval.

Our solution

In response to challenges and client requirements, we employed our cutting-edge data aggregation platform, XDataHub, for seamless automation. This empowered the client to effortlessly track sold cars across 70+ zip codes and geographies, offering comprehensive insights.

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.Customized Data Scraping: Utilized XDataHub to create custom bots for daily data scraping from four major auto marketplaces. Generated 250,000 records daily, including VIN, make, model, and year. Also successfully integrated data from 30,000 dealer websites by categorizing them into distinct templates, sizes/patterns, and implemented solution bots to proficiently handle the data extraction processes.
Dealer Mapping and Duplicate Detection: Implemented processes for mapping dealers, ensuring high data accuracy. Integrated duplicate detection mechanisms to enhance the reliability of the aggregated data.

Unique Car Identification: Leveraged capabilities to compare VINs, ensuring uniqueness and improving data reliability.

Daily Data Delivery: Enabled seamless daily delivery of aggregated data via API. This facilitated the analysis of sold cars across diverse locations.

Interactive Dashboard: Developed an interactive dashboard for analyzing historical data, providing valuable insights to the client.

Benefits

Comprehensive Inventory Data: Aggregated Comprehensive Inventory Data from 30,000 dealerships, providing valuable insights into potential customer preferences, and monitored dealership websites.
Effective Marketing Strategies: Through our insights, our client implemented effective marketing strategies, resulting in a remarkable 20% increase in security device lead generation, enhancing the client’s market presence.
Expanded Customer Base: Tailoring efforts based on derived information led to a 12% growth in the customer base, showcasing the power of targeted marketing.
Rich Market Insights: Our automation service empowered the client with data on 20 million sold cars, collected from multiple timelines. This enabled data-driven decisions, adjustments to pricing strategies, and staying ahead of market trends.

Conclusion:

By combining our expertise with advanced automation techniques, we successfully addressed the challenges faced by the automobile manufacturer, providing a comprehensive solution for understanding the North American used car market. The tailored approach not only increased efficiency in data aggregation but also yielded tangible benefits, including expanded customer bases, improved lead generation, and enhanced market insights. The successful implementation showcases the effectiveness of our platform in revolutionizing data-driven decision-making in the automotive industry.

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