Dealer Intelligence - Used Car Market Analysis

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Dealer Intelligence - Used Car Market Analysis

Web Data Automation for Automotive Industry Case Study

Problem Statement

One of the largest automobile manufacturers in North America faced challenges in comprehensively understanding the used car market. They aimed to determine the demand for Used Cars, along with model details, and Price Tags.

Process flow

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Our solution

TechMobius implemented an effective data aggregation solution using advanced automation techniques to meet the challenges and fulfill our client’s requirements.

Customized Data Scraping: Created custom bots to daily scrap data from four major auto marketplaces, yielding 250,000 records, including VIN, make, model, and year.
Dealer Mapping and Duplicate Detection: Implemented processes to map dealers, ensuring data accuracy.
Unique Car Identification: Compared VINs to enhance data reliability.
Daily Data Delivery: Aggregated data is delivered via API daily, enabling analysis of sold cars across diverse locations.
Interactive Dashboard: Developed a dashboard for analyzing historical data, providing valuable insights.

Some positive outcomes of the project

By Aggregating Comprehensive Inventory Data from 60,000 dealerships, we provided valuable insights into potential customers.
Through Effective Marketing strategies, we achieved a 20% increase in security device lead generation, enhancing the client’s market presence.
Tailoring efforts resulted in an Expanded Customer Base, growing by 12%. Additionally, our service provided Rich Market Insights, enabling data-driven decisions and anticipation of market trends.